How to optimize In Text Ads?

After completing the quick and easy integration process, you can easily customize and configure various parameters of the In Text ads to better suit your website. You can decide the ads' graphic appearance, the number of ads per page, and the location of ads on your website or within each page.

Double/Single Underline?

You can set the highlighted links on your pages to have a single or double underline. The most common method of highlighting In Text ads links is with a double underline.
The double underlined links are unique for In Text advertising. When your website visitors see the double underlined links, they recognize that these are ads and they can choose to hover over them with the mouse to see a bubble with more information. If they like the content they click on the link and actively give their permission to get exposed to the advertiser’s content. Getting you high quality ads that pays more!

What color to highlight?

You can set the links color to better suit your pages. In-text ads become part of the website’s general appearance and the color should match the website’s look and feel. Picking colors that fit well with your website’s design will contribute to the user experience and in the long term help improve your users’ satisfaction – a crucial element for your website and business. The color of the in text links should stand out from the text just enough to clearly present the link as an advertisement, but not too much, avoiding interruption to smooth reading.

How many highlighted links per Page to allow?

You can control the number of highlighted links per page. Obviously the more links marked on each page - the more clicks and revenues you will get, but you still don’t want your pages to be cluttered with too many links that will interrupt your visitors. Usually the In text Advertising algorithm optimizes the number of highlighted links in accordance with your page's content. It is recommended to first set the number of links to max per page and then review it on your website pages; you can always reduce the number of links until you find the perfect settings for precise optimization.